Webinar: Monitoring the Impact of COVID-19 and the Road to Recovery

Evidence of the havoc COVID-19 has wrought on the sports industry is now on full display. Much of the country has been under stay-at-home orders for several months. As consumers have settled into a living situation that blends work, school, exercise and social gatherings all under one roof, their purchasing behavior can begin to identify the evolving challenges and needs of adapting to this lifestyle. This webinar presented by Matt Powell, Industry Advisor, Sports at The NPD Group, will examine the impact of COVID-19 to date and what the next steps of recovery might look like in a post-pandemic world.

Points of Insight:

· The impact of the COVID-19 pandemic on the athletic footwear, activewear, team sports and home fitness industries
· The shift of consumer behavior and spending during COVID-19
· What should sports brands and retailers be thinking about as we enter the recovery phase of the pandemic

This webinar is FREE to everyone!

Date: Tuesday, June 30, 2020
Time: 2:00 PM (EST)

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Expert Panelist:

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.

Written by

SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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