Webinar: Fitness Ecommerce in Times of COVID

Thursday, October 15, 2020 at 2:00 PM (EDT)

Join online brand protection leader, Red Points, and learn best practices to protect your brand in the new normal.

As consumers settled in at home due to quarantine, online sales of activewear and sporting equipment have come out on top. According to Allied Market Research, the global activewear market is now expected to be worth nearly $547 billion by 2024. As a result, half of U.S. consumers have purchased counterfeit items within the category in the past months, causing increasing concerns for sports & fitness brands.

Key Points of Insight:

  • How COVID-19 is changing the way people buy sports & fitness equipment online, as well as the impact it will have on brands in the future
  • Get insights from 1,000+ U.S. sports consumers on new consumer spending trends that have merged during COVID-19
  • Which online platforms counterfeiters are targeting the most, and how to protect your IP on these
  • How technology can help streamline the reporting and takedown process of counterfeit listings


Date: Thursday, October 15, 2020
Time: 2:00 PM (EST)

Expert Speakers:

Daniel Shapiro

Daniel is the Vice President of Brand Relations. After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

Oliver Bolton

Oliver is the Head of Solution Engineering in Sales. With over 5 years experience dealing with ecommerce platforms and online buyer behavior, Oliver leads the global Solution Consultant team helping brands apply the correct Brand Protection strategy fit to their needs.



Sports and Fitness Industry Association (SFIA)

SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.