Webinar: Deep Dive into the 2020 SFIA Topline Participation Report and Manufacturers’ Sales Report with Tom Cove

Looking for a better analysis of the latest participation and spending trends in sports and fitness? Curious to know what’s up, what’s down, why and what it means for our industry? Join SFIA President & CEO, Tom Cove, for a comprehensive analysis of the current landscape, based on the most recent SFIA findings. In this webinar, you will learn about the trends and issues in today’s market, to help you better understand industry standings and American consumer behavior. With more than 30 years of experience in the sports and fitness world, Tom is a leading expert on all topics regarding the overall market, including sports participation, economic influences and impacts, public affairs, retail, and much more. Don’t miss an exclusive, interactive opportunity to hear in-depth industry analysis from one of the greatest minds in sports and fitness.

**This webinar is free to SFIA members. Non-members can attend the webinar for registration fee of $259.

Key Points:
· Growing fitness activities
· Sports participation trends
· Consumer behavior
· Strongest influences to participation and sales trends
· Impact of athleisure

Date: Thursday, April 2, 2020
Time: 2:00 PM (EST)

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More About Tom:

Tom Cove is the President and CEO of the Sports & Fitness Industry Association (SFIA), where he represents the interests of more than 500 leading manufacturers, brands, licensors, distributors and retailers of athletic equipment, footwear and apparel. Mr. Cove was named CEO in 2005, after 13 years building SFIA’s advocacy and public affairs programs in Washington, D.C. Mr. Cove oversees SFIA initiatives to promote sports participation & safety, health & fitness, international trade, and product standards, and serves as liaison to international and national sports federations and government agencies. He led the legislative campaign to pass and annually fund the Physical Education for Progress (PEP) program, which delivered almost $1 billion to innovative local school PE initiatives. He also directed the industry’s landmark campaign to end child labor in sports equipment production around the world, for which SFIA received the 1997 Corporate Conscience Award. Mr. Cove also oversees the sports industry’s premier research facility and appears regularly in national media discussions and congressional hearings on the state of youth sports and physical activity trends in America. Mr. Cove serves on Boards of Directors of the World Federation of the Sporting Goods Industry, PHIT America, Tennis Industry Association, USA Football and Children’s Charities Foundation of Washington, DC.

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SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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