Webinar: Consumer-Driven Stimulus for the Active Lifestyle Industry

Please join SFIA’s Senior Vice President of Government & Public Affairs, Bill Sells, on July 21st, as he shares updates on the Personal Health Investment Today (PHIT) Act and the broad effort to include the legislation in the upcoming COVID relief package. The active lifestyle industry was an early casualty of the COVID-19 shutdown and remains in limbo due to the ever-changing landscape. Providing consumers with discounts on activity expenses, while providers receive full price, will encourage investment in healthy, active lifestyles.

Key Points of Insight:

· How PHIT serves as stimulus for the active lifestyle industry
· PHIT’s capability to improve health in America and reduce strain on the healthcare system
· How you can participate & outreach to congress


Date: Tuesday, July 21, 2020
Time: 2:00 PM (EST)

Expert Panelist:

Bill Sells

Bill Sells has worked in national politics for 35 years. Sells joined the Sports & Fitness Industry Association (SFIA) in 2005 as Director of Government Relations; in this role Bill oversees SFIA’s public policy efforts at the federal and state level. Sells has five priorities at SFIA: promote improved health through increased physical activity, reduce the costs of getting products to market, ensure reasonable regulation of sports and fitness products, raise industry profile with Congress and protect intellectual property rights of sports and fitness manufacturers.

Written by

SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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