Webinar: A 2020 Holiday Shopping Outlook

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Since the start of the pandemic, sporting goods and related consumers have been adapting to the new normal. Consumers have been going up and down with the changing news cycles and ways that the Covid-19 crisis continues to dominate our lives. While the American consumer has proven to be resilient time and time again, this upcoming holiday season will present new challenges for brands, retailers and even consumers that we have not encountered before.

Let’s take a look at what consumers are planning and how they will allocate their holiday spending this year as opposed to previous ones. While the pandemic is the ultimate in “Black Swan Events,” we will first take a look at some of the larger, or over-arching, macro issues facing most consumers and look at the impact they are having on the various generations and demographic groups. We will also take a look at the ongoing challenges being created by the pandemic and how various habits and behaviors are being affected that are specific to the sports, sporting goods and related categories. Some brands and retailers are learning how to function in this environment, while others continue to struggle.

Last, we will use a totally new consumer measurement to help understand not just what we will see from the holidays, but what consumers are planning on with regards to spending. The new “Consumer Spending Futures Index” shows a very interesting perspective when it comes to looking at who will win, lose and hold their own during the holiday shopping season.

• Holiday Consumer Shopping Outlook
• We are no longer playing a Zero Sum Game. The game has changed and the rules are different. Are you a rule maker, rule breaker or rule follower?
• Not everyone is being affected the same way. Where do your customers sit on this scale?


Date: Thursday, December 10, 2020
Time: 2:00 PM (EST)

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Expert Speaker:

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Neil Schwartz is the founder and head of Market & Consumer Insights for TGP Insights as well as the managing partner of SBRnet. TGP is focused on Data Advisory, Insights and Strategy specifically devoted to the sports and active lifestyle business categories. SBRnet is the leading provider of Sports Business and Sports Marketing data for the Academic community. Prior to TGP Insights, Neil was the Vice President of Market Insights and Business Development for SportsOneSource, the provider of SSIData POS reporting service for the active lifestyle, softlines, and hardlines categories. Neil has 16-plus-years focused specifically focused on the sports and active lifestyles business categories. Neil is frequently called on by leading manufacturers, retailers, trade associations, and various financial organizations to help them better understand the trends shaping consumers buying habits, and to provide detailed marketing insights for various products and services related to sports, fitness, outdoor, and recreational activities. Additionally, Neil is called upon to provide expert analysis and commentary on retail and consumerism as it related to the sports and fitness markets. Neil is also the Executive Producer and Co-Host of the Run Matters Podcast, powered by Skechers Performance.

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SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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