SFIA Releases First Batch of Single Sport & Fitness Activity Reports for 2018

SILVER SPRING, MD (July 18, 2018) — The Sports & Fitness Industry Association (SFIA) is releasing a total of 90 Single Sport & Fitness Reports for 2018. The first collection of reports is now available, which includes reports for 64 different activities. These reports provide an in-depth analysis and breakdown of participation by various demographics, and by specific sport or fitness activity.

“The SFIA Single Sports are particularly valuable for our member companies and partners who want to deep-dive into specific sports,” said SFIA CEO & President, Tom Cove. “The wide variety and detail of demographic data facilitate sound decision-making and trend-spotting.”

Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. Here are the top 64 reports from 2017, which are now available:

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Results for the 2018 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA.

To gather this data, the US Online Panel, operated by IPSOS, conducted 30,999 online interviews in a nationwide sample of individuals and households during the 2017 calendar year.

All 2018 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $245 for non-members. More information about these reports can be found by clicking here.

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.


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SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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