PUMA North America CEO, Bob Philion, Headlines SFIA’s Back on Track Virtual Conference

SFIA is hosting our first-ever virtual conference, Back on Track: Insights & Strategies on September 23–24, 2020. The conference convenes sports & fitness executives and industry professionals looking to learn about the current turbulent environment and network with industry colleagues. Guest speakers range from McKinsey & Company addressing consumer behavior & e-commerce to a youth sports return to play discussion to The NPD Group’s Matt Powell dissecting retail trends to a State of the Industry Roundtable. Leaders from across the industry come together to share thoughts, insight, experiences and advice regarding various challenges the industry faces today.

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Keynote Address: Bob Philion, CEO, PUMA North America

Learn how one of the world’s leading brands is approaching their strategies for the future. This intimate conversation will explore how PUMA sees evolving consumer behavior, retail and e-commerce marketplaces, and the overall sports marketing landscape. Learn how PUMA, as an integrated global brand, manages the different geographies and the importance of PUMA USA in growth strategy. Sure to be discussed are PUMA’s plans to reinforce consumer engagement and connectivity, how PUMA USA leads and innovates, and perhaps any new initiatives the brand envisions.

Don’t miss exclusive opportunities to hear from, and connect with, major industry brands leading the way into the future.

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Bob Philion, CEO of PUMA North America, possesses over 20 years of experience in various sales, merchandising and general management functions in the US and Europe. He joined Puma in 2005 and served as President and CEO of Cobra Puma Golf for the past seven years. He led the acquisition and integration of Cobra Golf with Puma in 2010, and was instrumental in the brand’s growth.

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SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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