OpSec Commits to Three-Year Sponsorship Deal with SFIA
SILVER SPRING, MD (May 15, 2019) — The Sports & Fitness Industry Association (SFIA) is pleased to announce a new corporate and strategic partnership with OpSec Security. For over 35 years, OpSec Security has been helping to protect the world’s largest brands in the fight against counterfeiting, diversion and fraud.
Brands, organizations and governments around the world rely on OpSec to provide the best combination of data, insight and guidance to ensure the integrity and performance of products and documents. This service builds deeper and more profitable relationships with customers and constituents, due to OpSec’s proven experience, deep industry expertise, wide range of solutions, and digital and physical integration leadership.
“The scourge of counterfeited consumer goods is a huge problem around the world, and both hard and soft sporting goods consistently rank among the most highly impacted products,” said Tom Cove, SFIA President and CEO. “Not only does the problem affect manufacturers financially, but fraudulent products can pose safety risks to users. While manufacturers and enforcement agencies are doing their best to combat the problem, our partnership with OpSec was formed to introduce SFIA members to the most innovative technologies and services available to support the delivery of authentic products into the hands of consumers.”
“OpSec is privileged to become an SFIA Silver Corporate Partner,” said Rich Cremona, OpSec Chief Executive Officer. “This new relationship will allow our team to further engage with the decision makers and key influencers around our common goal of eliminating the counterfeiting and diversion of hard and soft sporting goods. OpSec is looking forward to aligning our optical and digital resources together with SFIA members to stay one step ahead of this global problem.”
The SFIA Corporate Partner Program is a collaborative effort between SFIA and up to 15 corporate entities that have demonstrated a leadership role within the sports and fitness industry. The program creates a bridge between industry professionals and the companies most closely connected and committed to serving the sports and fitness industry. The monetary commitments made by these select Corporate Program Partners support the broad range of member services and professional development programs created, funded and offered by SFIA to its members.
OpSec’s three-year Silver Partnership will be highlighted at SFIA signature thought leadership events, including the 2019 SFIA Industry Leaders Summit, which will take place September 25–26 in Baltimore and the 2020 Business & Risk Management Summit next April. OpSec will also serve as an industry expert for the SFIA Webinar Series.
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.
About OPSEC: OpSec and its 400 employees are located in eight global locations: United States, England, Dominican Republic, Germany and Hong Kong. In 2018, OpSec manufactured over 13 billion security images for the luxury goods, licensing, fashion and apparel, consumer products, and automotive and pharmaceutical markets. OpSec’s product portfolio includes unique identifiers that enable authentication throughout the product lifecycle, supply chain, online marketplace and enforcement. Notable clients include the NBA, NFL, MLB, NHL, NASCAR, MasterCard, and VISA. For more information, please visit www.opsecsecurity.com.