LOUISVILLE WOMEN’S LACROSSE PARTNERS IN MULTI-YEAR DEAL WITH GAIT

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Altamont, N.Y. (August 4, 2020) — Gait Lacrosse is proud to announce a multi-year partnership with the University of Louisville Women’s Lacrosse program. The Cardinals will take the field in the spring of 2021 using the latest in Gait Lacrosse equipment.

The agreement provides a full suite of Gait Lacrosse hard goods to the NCAA Division 1 student-athletes for the opportunity to utilize the brand and to continue to progress their skills.

“Knowing the innovations that Paul and Gary have brought to the game, it was an easy decision to partner with Gait Lacrosse for our equipment needs,” said head coach Scott Teeter. “Competing at the highest level in the ACC requires equipment that is performance-driven and fits the needs of our players. Gait provided that to us in our abbreviated season last year and we can’t wait to get back on the field to compete with Gait sticks this upcoming season.”

Gait Lacrosse, a collaboration between lacrosse legends and brothers, Gary and Paul Gait, launched last fall. The company has a full line of women’s lacrosse gear, including heads, handles, gloves and eyewear, and men’s lacrosse heads, handles and gloves.

“I would like to thank Coach Teeter and the Louisville program who took a giant leap of faith to become our initial collegiate partner. This has proven to be an invaluable relationship during our product development phase of the business,” said Gait Lacrosse co-owner Paul Gait. “Their support and confidence in the product has been a tremendous help during the development of our women’s technology. The on-field testing, and feedback has allowed us to prove our concepts and create the most innovative lacrosse sticks in the game.”

University of Louisville women’s lacrosse is the first program to sign on as part of the Gait Family.

#BeLegendary

PG Lax Properties, LLC is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. In September of 2019, Paul’s twin brother Gary, arguably the greatest player of all-time, joined the company to create one of the industry’s most dynamic duos in design and innovation. The Company is committed to use its legendary design experience and proven creativity to produce products with game-changing innovation. Established partnerships with the NLL, WPLL, professional athletes and NCAA programs have allowed the Gait brothers to prove that their performance design and technology is unmatched within the industry.

Media Contact
Jennifer Riitano Levy
Vice President of Product & Marketing
518–331–4012
jenny@22lax.com

http://www.gaitlaxofficial.com/

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SFIA is the leading global trade association in the sports & fitness industry. SFIA is the #1 source for sport & fitness research. More info at www.sfia.org.

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